Through a partnership between Hermes and Penninghen, we created three short, colourful and illustrative videos that put the new Bolide bag on display, complete with its wheels. We follow it while it gets ready and comes to life. It gathers its gloves, helmet, and boots, and gets ready for an epic ride. In the second video the bag is cruising through town, warming-up in the city before a big competition, being careful not to run into any traffic cones and in the last video we can see it doing high jumps and win a well-deserved prize. To emphasize the bolid rides we decided to illustrate it in a simple and effective way, using vivid colours to catch our attention
This project is called “Toujours tout droit”Its a visual portrayal of my personal 850km cycling ride through France starting from Penninghen and finishing in Bordeaux.

Throughout this journey I took thousands of pictures of people and interesting places along the route – in the heart of the countryside often far away from civilisation. Spending endless hours on my own.


Gertrude Stein — Stanzas in Meditation, circa 1930-1935
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